Curriculum Vitae
Aune Past
Kuvernööri, District Governor (DG) 2024-2025
Tartu Hansa Rotary Club
Viestintä – Communication
Mobile: +372-5066688
E-mail: aunepast(at)@gmail.com
Past and Partners PR board member, senior consultant
Author, speaker, consultant, researcher, mentor, Rotarian, DG
Nicknamed “Mother of Estonian PR” by Estonian media
Education
University of Tartu 1999 magister artium media and communication
University of Helsinki Doctoral studies
Levels of language proficiency
- Native Estonian
- Full professional English
- Limited professional Finnish, Russian
Professional experience
2018. – 2023 start-up Brandlyse co-founder
1997. … Communication House: Past and Partners PR, founder, board member, senior consultant
1997.- 2011. University of Tartu media and communication lecturer
1995.- 1997. PNH Consultations, co-founder, board member, consultant
1991.- 1995. AS Alexela PR manager
1989.- 1991. MA studies
1978.- 1989. Estonian TV, journalist
Personal profile
2016 – EPRA Communication Competition 1st place among Organizational inner communication and team building.
Research for practical communication:
- Reputation management and image researches:
- The reputation of innovation, Year of Innovation is Estonia
- The Image of EU on Estonia 2001-2017
- The reputation of Consumer Protection Board of Estonia 2004 – …
Science:
Public Sphere and reputation
Reputation management
Organizational communication
Personal branding
Inner communication, public reputation and employee satisfaction
Highlights of Publications:
- EU and Estonian Public Opinion (ed Raivo Vettik); Tartu University Press
- Corporate Self-image and Public Reputation; Tartu University Press
- New trends in Organizational communication. Handbook; Äripäeva Kirjastus
- Bring your team into the same boat. Organizational communication. Äripäeva Kirjastus
- Management and Public Relations. 2.nd edition; Kirjastus Pegasus.
- Reputation Management in business and in politics. Äripäeva Kirjastus
- Management and Public Relations. Kirjastus Pegasus.
- The Book of Happiness. Kirjastus Hea Lugu
Teaching:
Communication, organizational communication, social communication, strategic communication – courses in University of Tartu, EBS, Uni Tallinn, Joint Educational Institute of Defense Forces
Reputation management and image researches – University of Tartu, University of Tallinn, EBS
Communication ethics – University of Tartu
Professional self-development:
2024 Rotary leadership Academy Orlando
2024 “Õpi koos Google’iga . ” Võimendage oma produktiivsust AI-ga”
“Learn with Google .” Boost your productivity with AI”
2024 Tehisintellekti tööriistad – kuidas neid enda kasuks toimima panna. Artificial intelligence tools – how to make them work for you
2024 “Õpi koos Google’iga “Lugude rääkimine andmete visualiseerimisega”
Learn “Storytelling with Data Visualization” with Google
2024 Canva E maili allkirja kujundamise koolitus. Canva Email Signature Design
2024 Esmatutvus tehisaruga. Introduction to AI
2023 ESE Sommelier courses
2022 ESE Junior Sommelier courses
2021 Study with Google – social medi
2019 Personal branding
2019 The self-determination of a leader
2019 Reputation Institute Country Reputation
2019 Instagram content
2018 EOK Sport Management Leader programme
2018 ESE Basic courses
2018 Social media in everyday life
2018 TÜ Ideelabor Branding and Google
2018 Blended learning course
2018 Photography
2018 Photoshop
2016 Reputation Institute Corporate Reputation
Social activities
Rotary International District 1420 AG 2019-2022
Rotary international District 1420 Board member 2022..
Rotary International District 1420 DGN 2022-2023
Rotary International District 1420 DGE 2023-2024
Rotary International District Governor 2024-2025
Estonian Communication Association (EPRA) founder president, author of code of conduct
Estonian Communication Association (EPRA) board member 2009-2021
IPRA member 1997-2010
Estonian council member of IPRA 2000-2009
Global Alliance for Public Relations member of ethical department
Member of Work group for Professional standard of EPRA
EDA charter member – 2003- 2000
Tartu Hansa Rotary charter member 2004…
Rotary International D 1420 PR and communication team member 2019-2022
Rotary International SVRP PR and communication team member 2020 – 2021
Rotary International D 1420 Training Team member 2019 – 2023
Tartu Hansa Rotary board member 2007-2011
Tartu Hansa Rotary president 2009-2010
Estonian Dance Sport Association president 2017-2019
Estonian Dance Sport Union president 2019 – 2021
Tiigrihüppe SA advisory member 2010-2012
Business Mentor 2007-…
SA TÜ Clinic Children’s Foundation – founder member
ESTCube-2 mentor 2016 – 2021
Wikimedia Miljon+ mentor 2018 – 2020
MTÜ Noor Iseloom mentor 2015 – 2017
Lecturing experience: more than 200 hrs per year, mentor and senior consultant activity full time.
