The centennial celebration project of Helsinki Rotary Club, which turns 100 years old in December, is called “Make a Book Your Friend.” Every fourth-grade pupil in Helsinki schools has received a book of their own. The initiative was inspired by widespread public concern about the declining reading skills of schoolchildren.
The bilingual Rotary club partnered with the publishing company WSOY and the City of Helsinki. Fourth-grade pupils received Ystäväni Vakko, written by author Timo Parvela and illustrated by graphic artist Pasi Pitkänen. Pupils attending Swedish-language schools received the Swedish edition, Min vän Vacke.
Parvela, recipient of the Finlandia Prize for Children’s and Young Adult Literature, is one of Finland’s most widely read authors. His works have been translated into more than forty languages.
The book distribution has been a considerable undertaking, with more than 5,000 books delivered to schoolchildren.
One of the highlights of the project was its presentation on the opening day of the Helsinki Book Fair. WSOY’s Director of Public Affairs, Jenni Haukio, interviewed Mayor Daniel Sazonov, author Timo Parvela, and Helsinki Rotary Club President Kalle Virtapohja.
Speaking on the Kallio Stage, Virtapohja explained the background of the initiative. Among several options, promoting reading among schoolchildren was chosen. The decision was also influenced by concern over declining PISA results. Focusing on children is a natural fit for Rotary, as supporting youth exchange programs is one of the organization’s core activities.
Parvela emphasized the many benefits of reading and introduced the story behind his book. It tells of Veikko, a ten-year-old boy who is forced to flee Karelia during wartime and becomes separated from his family. Vakko is a mysterious companion who appears to help Veikko through difficult situations.
Although set during wartime, the book is described as strikingly relevant today, while also inspiring hope for the future.
The schoolchildren eagerly took notes while listening to the discussion.
One reason for the decline in children’s interest in reading is the weakening role of school libraries. Mayor Daniel Sazonov received enthusiastic applause when he announced that Helsinki’s next budget includes a special allocation for developing school libraries.
Jenni Haukio expressed the hope that the project would inspire other Rotary clubs and organizations to launch similar initiatives.
The “Make a Book Your Friend” campaign did not end with the book fair. Helsinki Rotary Club and WSOY will also organize a special reading experience for schoolchildren at the National Theatre. The impact of the book donation will be assessed through a study conducted by WSOY during the winter.
Text and photos: Kalle Heiskanen, Helsinki RC
